Want to make more money? Try to embrace “boring”

Photo by Filip Mishevski on Unsplash

I always thought being in business was an adventure.

After all, I owned adventure travel businesses.

And I loved reading about the exploits of superstar entrepreneurs with names like Branson, Schultz, Kroc, Jobs, and Kelleher.

Naturally, I assumed that running my business and things like marketing should all be some kind of…